There's no pesky pumping necessary, either, because it uses CO2 cartridges, and you can even adjust the CO2 content with a pressure gauge. If it works as advertised, it can keep that beer nice and cold all the way down to 37°.
Sure beats the hell out of those beer bongs the guys have been trying to convince me to quaff. I especially like the window that lets you see that keg nestled inside, staying frosty cool and awaiting the consumption of its frothy contents. Available at the end of this month, pick one up for that Labor Day bash for $299.95