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The first problem with this burger was that men were turned off it (much like Diet Coke which lead to Coke Zero). The next problem was its taste. In the advert above you see that McDonald’s was marketing it as "low fat but tastes great" – but it didn’t. The fat that was removed was replaced with water – but to make the water stay in the meat, it was mixed with carrageenan – seaweed to you and me. The burger tasted awful, had a limited market, and failed dismally which is really no surprise.
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