Friday, April 22, 2011

What a stupid idea

Workforce Central Florida has pulled its controversial "Cape-A-Bility" campaign. The campaign handed out actual capes to people looking for jobs.  A lot of people complained it was not only a waste of money, it was also demeaning.

Workforce Central Florida Vice President Kimberly Sullivan picked her words very carefully.
Sullivan never said outright the campaign was a mistake.
What she did say time and time again, is that Workforce Central Florida never meant to offend anyone, and as soon as people started complaining, it was pulled.
The 6,000 capes cost more than $14,000 -- that was part of an overall $73,000 campaign that used both federal and non-federal funds.

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