A leading building firm has banned its builders from wolf-whistling at women, claiming the tradition was putting off "savvy and sophisticated" female house-hunters.George Wimpey Bristol have banned their employees from making cheeky remarks or innuendo, declaring the "outdated" tradition is not acceptable in today's world.
Sales and marketing director Richard Goad told staff in a memo that Bristol builders would not be able to wolf-whistle on any of the city's six sites from 9am yesterday.
Mr Goad said: "In the 21st century the wolf whistle is out of place." Our buyers know what they want and the general feeling is that women won't stand for being whistled at by builders.
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