Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love - and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.
Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law.
With a name like “Ben & Jerry’s” what do you expect?
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