An American dating company claims to have cracked the secret to physical attraction and finding that perfect match – body odor. To the founders of ScientificMatch.com, love is simply a matter of chemistry.
It asks members to submit a DNA sample – the saliva-swab commonly used in paternity or drug testing – and then analyses it to calculate their ideal partner. This will be someone with “a natural odor you’ll love, with whom you’d have healthier children and a more satisfying sex life”, says the company, which claims to be “the only introduction service that creates matches with actual physical chemistry”.
The process works, the founders say, because DNA analysis enables scientists to match people with compatible immune system genes – i.e., those with different immune systems with whom they would create babies with more robust immune systems.