Fourteen years ago, Chris Clark shelled out 20 bucks to register the domain name “pizza.com.” This afternoon, he sold it for $2.6 million.“It’s crazy, it’s just crazy,” he said somewhat giddily yesterday morning from his home in North Potomac. By then, a week’s worth of anonymous bidding at an online auction site had pushed the price to today’s high.
“That amount of money is significant,” said Clark, 43, who recently launched a software company. “It will make a significant difference in my life, for sure.”
With more than 150 million domain names already listed with registry firms, coming up with unused — and uncomplicated — Web addresses is close to impossible. That’s led to an active secondary sales market, where domain owners try reselling their Web names to big corporate spenders.
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