The winner of a pancake-eating contest dropped dead after gorging himself on 43 of the cream and banana stuffed desserts.
Boris Isayev, 48, from west Russia, collapsed to his knees and died on stage after stuffing himself with pancakes in a competition to mark the end of the region’s ‘Pancake Week’.
"He had really enjoyed the pancakes but then he started foaming at the mouth and went down like a bag of rocks," one witness said.
Onlookers tried to revive the man, but he died on the stage.
Witnesses apparently described Isayev as "the most active participant in the contest" adding that he "ate all the types of pancakes on offer and won fairly."
The exact cause of death is not clear but doctors believe he choked after a piece of pancake got lodged in his throat.