Wednesday, July 1, 2009
Critics Cringe at Ad for Burger King's Latest Sandwich
An advertisement for Burger King's latest sandwich leaves little to the imagination and should be discontinued due to "distasteful" and unappetizing references to oral sex, advertising experts said.
The print ad for the "BK Super Seven Incher" — a limited time promotion in Singapore, a society known around the world for its strict government controls of social conduct — shows the "mind-blowing" sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: "It'll blow your mind away."
"Fill your desire for something long, juicy and flame-grilled," the ad continues.