A garden center has provoked a feminist backlash from customers after suggesting men made their wives "feel special this Christmas" by buying a rotary clothesline as a present.
Hillier delivered a four page brochure promoting a range of festive gift ideas for the home and garden to 900,000 homes.
But the company, which has 14 stores, was inundated with complaints just hours later after the £44.99 clothesline was featured as a perfect gift for women.
Equal rights groups have also condemned the chain, saying the advert is like something from the 1970s and promotes the idea that a woman's place is in the home.
The "Vento lightweight aluminum rotary clothesline" is pictured in a perfectly manicured garden with the headline: "Make her feel special with a clothesline this Christmas."
Managers at the garden center said they have received about 100 complaints from customers and admitted the "joke" was ill advised.