Saturday, January 23, 2010

I’ll take a Whopper, fries — and a beer.

Those words are no longer wishful thinking. Friday, Burger King (BKC) will unveil plans to sell beer and burgers at a Whopper Bar — a new BK concept to compete with casual dining restaurants — in Miami Beach's tourist-heavy South Beach. The South Beach Whopper Bar is scheduled to open in mid-February.
Don't look for beer at conventional Burger Kings. That's not in the plans. But more Whopper Bars — which offer an assortment of burgers, toppings and beer — could be on tap in tourist hot spots such as New York, Los Angeles and Las Vegas, says Chuck Fallon, president of Burger King North America.
A brewski at the new Whopper Bar — served in special aluminum bottles to keep them extra cold — fetches $4.25. Or, order beer as part of a Whopper combo and your bill will be $7.99 — roughly $2 more than the same combo meal with a fountain drink.


Bob S. said...

"nothing new, pubs have been doing this for years"

Dan said...

Finally! My gut wasn't growing fast enough.

The Man said...

But not "Fast Food" Bob S.

Traveling Cat said...

"Hopefully it's not true in the U.S."